Chicharrones Brand Unveils Three-Pronged Social Media Campaign
SAN BERNARDINO, CA – January 17, 2011 –
Pepe’s El Original – the authentic maker of chicharrones, which is Spanish for pork skins – announces the launch of a social media campaign. The company is launching with a presence on Facebook.com/PepesElOriginal, Twitter.com/PepesElOriginal and YouTube.com/PepesElOriginal; all pages are now live. Pepe’s El Original understands the value of consumer conversation and feedback, and aims to reach its community of Hispanic brand lovers – 30 million of which are strong online shoppers – where they are communicating most: online.






