Rudolph Foods featured in article on Food Business News
FoodBusinessNews.net, March 30, 2010 — Recent consumer surveys have shown that interest in products that deliver a little “zest” are on the upswing. Partly because of the growing Hispanic market—which favors products with a bit more bite—and partly because of a trend away from traditional flavors, products with a spicy profile are making their mark.
That mark is being made most often in the snack segment, where consumers are more open to testing their taste buds with new flavors.
Mark Singleton, vice-president of sales and marketing at Rudolph Foods Company, Inc., Lima, Ohio, said that while the seasoning game is complicated, once you get one right, “boy it works.” Rudolph hopes to have hit the right note with the chile and lime flavor that is appearing across the company’s product portfolio.
“It’s flavorful with lime,” Mr. Singleton said of the spicy citrus flavor that is appearing in the company’s Chicharinas wheat snacks and Colossal Cracklins pork rind products. “The intent was not to get red hot, it was to get full flavor. You see fajitas being served with a twist of lime. With the broadening of taste, we think this has a wonderful historical appeal, but also has great cross-over appeal.”
In addition to the chile and lime flavor, Mr. Singleton said Rudolph will be offering “wet seasoning” packets alongside several products…
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