INTERESTING FACTS

RUDOLPH FOODS

Points of Difference:

• Family owned and operated

• Largest producer of pork rinds and cracklins in the world

• Two step processing procedure vs. competition's one step process

• Blind taste test winner for product attributes:

- Taste - Flavor - Texture - Salt Content - Color

• Known for: Product Quality, Customer Service, Consumer Value

• We make one product and we make it better than anyone else!

NUTRITIONAL INFORMATION

Rudolph Food's Pork Rinds:

• No artificial flavors or preservatives

• Most chips are carbohydrates; pork rinds are 70% protein

• Pork Rinds vs. Peanuts, 1/2 ounce serving:

  Pork Rinds:    80 Calories, 9 grams of protein, 5 grams of fat

  Peanuts:         80 Calories, 4 grams of protein, 7 grams of fat

   

PRODUCT CHARACTERISTICS

• Pork rinds are consumed by diverse consumer groups

• Category responds well to promotions

• Dollar growth in each of last 10 years

• Supermarkets and Club stores are the fastest growing trade segments

• Convenience stores and "up and down the street" accounts still represent 60% of sales